"We Be BIG" kept my attention. In fact, after finishing the book, I logged onto their website and enjoyed their morning program streaming live on Q102. Years ago my younger brother told me of his favorite radio show with these two guys, Rick and Bubba. Now I understand where he got his funny, true stories! He proved the belief told in the book that listeners respond to people who are 'real' on the radio.
My biggest impression of the book was how two men followed their beliefs. They worked very hard, invented extremely clever marketing tools and made true-life events funny. How American is that!
One of my favorite stories, "Save Sand Mountain Sam", tells of the rescue of a pitiful possum. Rick and Bubba used that possum promotion to build radio ratings and it worked.
They saved the most important part of the book toward the end as they shared how God has directed and continues to direct their lives, on the radio, and in their personal lives.
This book will make you laugh, as well as cry. Most of all you will be encouraged to continue to trust God to show you how to make choices in your life.
Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”